Finding Your True North,
A Personal Guide

Endorsements:

"True North (is) one of the most important books on leadership to come along in years, because it is based on so much up-close-and-personal observation." — NEW YORK TIMES

"True North debunks the myth of the superhero top executive... 125 executives talk about their failures and personal tragedies, and how these setbacks shaped them as leaders." — WALL STREET JOURNAL

"On leadership, Bill George knows what he is talking about. He is (one of) the most respected business leaders around." — CHARLIE ROSE on Charlie Rose Show

"In True North, Bill George once again provides a road map for leadership in the 21st Century. The best people will follow only authenticity." — JEFF IMMELT, CEO, General Electric

"Bill George reminds us that compassion and understanding are as important qualities for business leaders as dedication and resolve." — PRESIDENT JIMMY CARTER