True North: Discover Your Authentic Leadership, by Bill George

Authentic Leadership
Rediscovering the Secrets to Creating Lasting Value

Recognition and Praise

Business Week Best-Selling Books
Economist: “Best Business Books of 2003”
Amazon: “Best Business Books of 2003
800-CEOREAD: #1 Best Selling Book
Economist: “Best Business Books of 2004”

“One new book, Authentic Leadership, is so valuable. Coming after a long period of convulsive scandal and upheaval in corporate America, Mr. George’s book could be an important contribution to refocusing American chief executives. . . There is a great deal of valuable insight in Authentic Leadership. One can only wish that Mr. George had written it five years ago before so many chief executives led their companies so badly astray.” - New York Times, July 27, 2003

“Bill George has put his views on Authentic Leadership in a book that is fast achieving cult status among chief executives.” - Economist, December 2003

Additional Praise for Authentic Leadership:

"Provides an excellent framework for 21st Century Leadership. I had a wonderful opportunity to learn from Bill George in several business ventures. Here, Bill gives a broader audience a chance to benefit from his wisdom."
— Jeffrey Immelt, Chairman & CEO, General Electric

"For thirty years, Bill George has been a true leader: courageous, purposeful, and genuinely authentic. I along with other business leaders will always be able to rely on this book as a standard reference."
— Henry Paulson, Chairman and CEO, Goldman Sachs

"Reminds us that enduring principles are such because they are real and true. Bill George shows us that over the long haul 'good guys' can and do win."
— Roger Enrico, retired Chairman and CEO, PepsiCo

"Bill Georges's message is both timely and vital at a time when
confidence in corporate leaders is near its all-time low."
— Rajat Kumar Gupta, Managing Director, McKinsey & Company

"Bill George is one of the most successful business leaders of all time. In this book, he describes what real leadership is. It is about people, integrity, character, values, empowerment, passion, compassion, stakeholders, teamwork, and purpose beyond self."
— Richard M. Kovacevich, Chairman and CEO, Wells Fargo and Co.

"This is the best book by a business leader that I've ever read! It provides a wonderfully inspiring roadmap for what makes a great business. It's a 'must read' for every aspiring leader in any field."
— John C. Whitehead, Former Chairman & CEO, Goldman Sachs

"Anyone interested in how to become an effective leader should meet Bill George, former CEO of one of America's finest companies—Medtronic. The next best way to improve your leadership skills is to read Bill's extraordinarily readable and compelling book. It's a virtual handbook of easy to follow leadership ideas."
— Arthur Levitt, former Chairman, Securities and Exchange Commission

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